Roots & Identity
The name “Born x Raised” literally signals pride in being from LA, and the brand taps into Chicano culture, Venice surf‑punk heritage, and Native American imagery—all despite LA's shifting landscape
Spanto infused his Indigenous roots and family stories into the brand’s DNA, creating designs that speak to cultural authenticity and community memory .
Style & Product Vibe
Known for graphic tees, hoodies, Old English‑style fonts, and bold city-inspired visuals, they channel a raw, “armored” ethos typical of 1980s–90s LA street style
Seasonal drops showcase versatility: FW 2023's Birds of Paradise touted vibrant graphic tees and utility jackets with tropical-meets-urban flair SS 2024 saw workwear suits, headwear, and artistic prints aiming to reintroduce
Collaborations & Impact
High-profile partnerships include Nike SB (crewnecks/tee capsule), Levi’s tribute drop honoring Spanto’s father, Stüssy, Converse, the LA Kings and Dodgers, the NFL, and NEIGHBORHOOD from Tokyo
Meaningful collabs with Indigenous artists and groups—like Indigenous Enterprise and a Levi’s collection—underscore the brand’s dedication to representation beyond profit
Community & Culture
Born x Raised has built a tight-knit LA community. Their legendary Sadie Hawkins parties, once intimate gatherings, have evolved into coveted cultural events signalling belonging for locals, artists, and celebrities alike
Even after Spanto’s passing in June 2023, his ethos lives on—celebrated through tribute collections, winter formals, and continued growth
Why It Resonates
Authenticity: It’s a love letter to LA’s gritty, multicultural neighborhoods.
Inclusivity: Blends surf, punk, Chicano, and Native American heritage.
Cultural Roots: Not just aesthetic, but deeply personal stories and legacies.
Community: Brands today push products; Born x Raised builds real-world events and movements.
In essence, Born x Raised is more than a clothing label—it's a cultural force built on local pride, storytelling, and genuine connection to Los Angeles.