• Born x Raised – A Streetwear Brand Rooted in Los Angeles Culture

    Born x Raised is more than just a clothing brand; it is a voice for the people and communities of Los Angeles. Founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, the brand was created as a response to the gentrification of L.A.’s neighborhoods and the displacement of long-standing communities. Through its unapologetic designs and powerful storytelling, Born x Raised has become a staple in streetwear culture.

    The Brand’s Philosophy

    At its core, Born x Raised is about identity, culture, and authenticity. The brand celebrates the city’s rich heritage by creating pieces that speak to the locals and those who understand the struggles and pride of growing up in L.A. Messages such as “On the Turf” and “Gentrification is Genocide” show the brand’s mission to protect community culture.

    Design and Aesthetic

    Born x Raised is known for its bold graphics and Old English typography, which instantly set the brand apart. Each collection draws inspiration from Los Angeles street culture, featuring references to Chicano art, lowriders, local sports teams, and the diverse communities that make up the city.

    Popular Products

    • Born x Raised T-Shirts – Featuring eye-catching designs and cultural statements

    • Hoodies and Sweatshirts – Heavyweight and made for comfort with a street edge

    • Caps and Accessories – Designed with the same attention to detail and exclusivity

    Collaborations and Influence

    Born x Raised has collaborated with major names like Nike, Levi’s, Converse, and the Los Angeles Dodgers, further solidifying its reputation in both streetwear and mainstream fashion. Celebrities such as Kendrick Lamar, YG, and Drake have been spotted wearing the brand, giving it even more cultural relevance.

    Limited Edition Drops

    One of the defining features of Born x Raised is its limited releases. Each drop is produced in small quantities, making every piece exclusive and highly sought after. This approach aligns perfectly with the brand’s commitment to originality and cultural preservation.

    Why Born x Raised Stands Out

    • Strong connection to Los Angeles communities

    • Designs that tell real stories and make bold statements

    • High-quality, durable materials

    • Cultural credibility and a loyal following

    Final Thoughts

    Born x Raised is more than fashion; it’s a movement that speaks for those who are often unheard. By embracing its roots and staying true to its message, the brand has carved out a unique place in the streetwear industry. Whether it’s a T-shirt, hoodie, or hat, every Born x Raised piece represents a story of resilience, pride, and authenticity.